Generated from artificial intelligence we used for predicting food trends online, we found a distinct space in the market for Korean and Pan-Asian street food. This data generated the initial Panku concept, where I created a simple, passive brand mark that could be mixed with different and exciting tiers of the brand story. The authenticity of the food is reflected with the hand-made punk wallpapers and abstract shapes to the packaging.

Now in an ASDA store near you! ;)